Fresh, relevant content on your website can increase your search engine rankings, giving your site greater exposure. Your acceptance by the wider community as an “expert” increases your company’s credibility and can lead to better conversion into sales. With Social Networking becoming more and more important, interacting effectively with your current and potential customers in a way that makes sense to them is vital.
Minky has a Twitter account – though he hasn’t really used it yet and only has a couple of people following him so far…
What he DOESN’T have though is the time (or the imagination) to compose interesting, meaningful content that won’t just be seen as spam. He’s also pretty rubbish at spelling…
We’ve suggested to him that he could set aside some time to decide what sort of thing he wants to blog about, then leave us to draft him some posts. That way he can have a stock ready for if he gets writer’s block, or he can compose something else and leave them for another time. We can also update his twitter page for him, to let his followers know what he’s up to…
It’s how we do our blog – because Sara has flashes of creative inspiration some days, but not every day.
If you would like to know more about how to create a set of stock blog posts then please email Minky (or Sara - if you don’t want to talk to the Monkey…)